Even though my favorite color is green, I’ve picked up a lot of pink products over the years—dozens of pink-lidded cartons of yogurt, a pink chopping knife, pink breath mints, pink lipstick, and even a pair of pink boxing gloves, all in the name of breast cancer research. I’ve always felt satisfaction snapping up pink-ribbon products, believing that I was helping to raise a significant amount of money to help prevent or cure a disease that will strike 250,000 women this year alone.
But these days I don’t have a lot of money to give to charity (hello, recession) or spend on things I don’t need, so when I do buy a “breast cancer product,” I want to make sure that a good chunk of my purchase is going to the actual cause and not to some foundation’s overpaid president, or to a manufacturer more interested in cashing in on a disease than actually funding its cure.
So I did a little research. To learn how to pick the pink products with the most impact (and figure out which organizations to support), please read this week’s post in Health.com’s Breast Cancer Journey.
Comments (2)
The link “this week’s post” doesn’t work and going to
“Breast Cancer Journey” I cannot figure out how to
find the information you write about
” Breast Cancer: a disease not a marketing opportunity”
Hi, I’m an editor at Health.com. Thanks for letting us know! The link’s working fine now. Take care, Theresa