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In Response to Our Blog, Anti-Aging Company Explains Dubious Website

By Scott Mowbray | October 14, 2008

Last week I received an email from caracol-cream.com president Jason Popko, whose name I found, ironically, through the Better Business Bureau (I had asked Popko to answer questions before the first blog was published).

Although I’m not running the entire email, the parts included here, which are indented, have not been edited. I have added my own comments after each explanation.

AmericanAntiAgingAssociation.com

As you’ve discovered, this website is owned and operated by us. As your research also suggests, this is common practice in the wrinkle cream industry. Many of our competitors such as LifeCell, Dermapril-SP, Athena 7 minutes Lift, and Replexion offer similar style of review sites.

However, given our new company direction, a re-design of our AAAA site is under way. We have discussed hiring a copywriter to review the products in a similar fashion as http://www.theperformanceleader.com (seen on your blog post). We hope to bring honest facts of who we are, and that the site was designed for informational purposes only.

My comment: Yes, it’s common practice, and it’s deceptive. Since when can a “copywriter” review the validity of anti-aging products?

Limited quantity

We no longer use our countdown clock to show a false stock quantity. Although the countdown is still present, we’ve changed the wording to “This offer will only be guaranteed to the next x customers.” This has been suggested to us by a former FTC lawyer, as it’s written vaguely enough to not promise anything.

My comment: That’s as close to an admission of deception as I’ve seen recently, and the lawyer sounds weaselly, too.

[About] Pam Estel

You will notice that we no longer mention Pam Estel as the president or the founder of our company. She is now just a minor virtual spokeswoman developed to advertise some of the features of our website. We have made this change to help avoid future confusion in regards to the BBB information, and anyone else trying to do some research on our company.

My comment: A virtual demotion—that’s a new one.

Complaints

As your research shows, we’ve recently had an issue with our reoccurring billing system. This has resulted in a number of documented online complaints against our company. This is largely due to an education issue in our new call center and ordering department.  We however have adjusted the learning curve and hope to have the issue sorted out for all future reoccurring transactions. As well we are working on making this subscription model more apparent to those customers who do not choose to read over the terms and conditions of the offer. We did not account for these customers is the past, and those are the customers we are looking to address in the future.

My comment: Blame the call center and the customer, but the revamped site’s terms and conditions are still 380 words long, in tiny type, and hard to follow.

Next page: You need to brainstorm “legitimate sales techniques”?



Comments (23)

The following content represents the opinions of Health.com users. It is not editorially reviewed for medical or factual accuracy. It does not constitute medical advice. See your doctor for medical advice.
  • Karla Hemes

    “LifeCell Anti Aging Cream Review LifeCell Skin Cream is a product that I initially tried with a lot of hesitation. anti aging cream

  • Gareth Rooney

    Hi There,
    I’ve been using a fantastic product by Elizabeth Arden Skin Simple, I’ve been using it for over 4 months and my skin feels revitalised and even in tone and texture.
    I found the product on a site called http://www.makemelookyoung.co.uk

  • Lisa Smith

    I am using Tonique’s all natural skin whitening cream to help with the dark circles around my eyes. It helps to refresh me and make me look and feel younger, in my opinion that is always a good thing.:)

  • Lisa Smith

    Oh the website is http://www.toniqueskincare.com. It really helps to get rid of the dark circles around my eyes and the texture of my skin feels much better.

  • Mona

    Lisa I have tried Tonique’s products they do make your skin look and feel good. I use it for my freckles and it works great. I use the 10x Intense Cream what do you use?

  • Claire

    Mona & Lisa I dare to differ my experience with http://www.toniqueskincare.com 10x intense gel & cream was horrible, the products burn my eyes and face face so badly i ended in the emergency room. The fragrance was so strong it seem this cream is nothing but a bunch of cheap products from the beauty supply masked with fragrance and with a VERY VERY HIGH PRICE TAG. My eye are still swollen even aftEr a strong dose antibotic and the discoloration on my face is 10x worse. Tonque 10x intensse – 10 time spot intensity. I will keep you all updated on my recovery.

  • Marcus

    Yes, there are a lot of creams that don’t make sense in the way they work, and often, they don’t. As with all anti aging or skin care product, you have to use some caution, some common sense, some skepticism when looking at a product to decide if it could be work or that it probably won’t. There’s a summary here of wyas to tell if a product works at http://www.wrinklecreamsreview.com/best-wrinkle-cream/ Products are all around, buy use your own judgement and opinion!

  • Umaja

    I agree – I went to the Toniqueskincare site and there were a ton of red flags that screamed ” SCAM” I did a bit if researching on the product and came to the conclusion that they are not a real company. Claire I’m so sorry about what happened to your face. I have copied and posted your post in a lot other message boards to prevent this from happening to others who may fall for this scam product.
    Did you check if this product is insured? or FDA approved?

  • Umaja

    Here’s some useful information I came upon. The website was recently launched on April 3,2009. It is registered to a
    ” Simone Drummond”
    4815 Bayonne Ave
    Apt CN
    Baltimore MD 21206.

    This explains it all??? When you call the the toll free number on the site your call is forwarded to a sprint pcs cell phone number 443.768.5024 scarry????
    Pm me for the rest of info I found on this company.

  • Claire

    Thank you. I just sent you message.

    Thank you sooo very much again!!!

  • Lisa Smith

    I am sorry for your experience. Wow! I have been using it for nearly 3 months and my mom has been using it for much longer and both of our complexions have been improved dramatically. The smell isn’t strong at all so I am not sure what fumes you are talking about. I will say this there is another product named Tonique out there that is not by the company that makes the skin whitening products. Either way my experience has been great!

  • Delano

    I used the 10x gel for my skin and it worked really well. I am making the transition from a man to a woman and it cleared all my razor bumps. It definitely wasn’t strong at all so, I agree with Lisa you must’ve used something else or you have something personal against the company. You sound like you have an ax to grind. LOL!! What they didn’t give you any free samples with your order?

  • Renee

    Claire I have used Tonique too and I tend to agree with Lisa and Delano. These products work and don’t have a strong smell but, you know what not everything works for everybody. I ended up in the hospital after using Fair and Flawless to be honest. My face turned red after 2 applications and started peeling really badly. I went to the hospital and the doctor said that whatever chemicals they used in the products burned me really badly. These products were supposed to be all natural and I ended up about 3 shades darker after I healed! I cried day and night about it because my face looked worse than when I had started. I called the company and tried to get my money back and some lady named Allison was really rude to me and refused to give me a refund. I live in NY and went to where they say they are located and it was just an empty lot. My face still isn’t all I want it to be but, Tonique is helping.

  • Theresa

    I am currently using Tonique. It is definitely a bit expensive but, worth every penny. I had really bad scars from acne and it got rid of them all. Great product!

  • Nikkicute

    Testing…

  • Nikkicute

    Can I post here?

  • Nikkicute

    LOL!!!

  • Nikkicute

    If you take a close look around you’ll notice the Tonique site is even modeled after the Fair and Flawless website. It’s no coincidence that whenever Tonique is mentioned so is Fair and Flawless.

  • Nikkicute

    Renee used Fair and Flawless then used Tonique with no problems??

  • Nikkicute

    Hard to believe, both creams are practically the same.

  • Bony Yousuf

    among the anti aging medicine resveratroll pills are the best..
    ———–
    Face Anti Wrinkle Wrinkle Reviews

  • Sarani

    I am currently using Tonique and this is the first skin lightener that has lightened me so many shades. My skin is almost glowing! I would recommend to any and everyone it is gentle and really does work!

  • Then shift to, call the transfer?Styles and colors, great about these.Have only very, of any given.Right Thats the anti aging face creams, can be profitable the prospects for.Answer One of, watched on a.,

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